AIT - Purpose of Data Mining

Purpose of data mining 12ATAR

Data mining is done by business
Data mining is finding the data from a large collection of data
Is it the same as you searching in a browser on the internet? No. The internet is huge and trying to find exactly what you want is difficult
Data mining is done for business use
Data mining is done to find the information, analyse it and then gain financially from it
Data mining is related to data warehouses and data marts
Data mining is the process of finding information in a data mart or data warehouse
Data mining is a source of business intelligence

after the 9/11 attacks in the USA, the US government analysed data from the internet, emails, text messaging to identify who did the attacks
so data mining is used by governments to get information to stop terrorists
it is also used by the police to prevent major crime, eg for the Sydney Olympics in 2000 police monitored internet activity for criminal action
it is used by business for who to send investment returns. It does this by using data to predict which regions are more likely to participate in the investment. For example; a property magazine may send investment news to people in the rich part of town, rather than the poor part of town because data mining showed there is a greater chance of sales in the rich part of town
another example in the clothing industry would be shops that have sold silk dresses have data on how many were sold. They are also keep data on who bought silk dresses and also bought a hat(or other) at the same time. From this data, they can learn that, for other shops they have, they can match up the products they put into the shop window based on the data
data mining can help business work smarter

Is date mining used by individuals for personal use?
Name 5 departments or businesses that would use data mining.
Write one example of how data mining could be used. (this could be an exam question)

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