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  • typeface; size, alignment, format, spacing 11 GEN, 11 ATAR


  • typeface = a design for a set of characters
  • size = how large or small
  • alignment = arrangement in a line; left, right or both
  • format = the way that it is arranged or set out
  • spacing = the distance between
  • typography = the art of arranging type
  • glyph = one character in a font set

The image below shows glyphs for the letter m

Screen Shot 2015 03 13 at 8.20.54 am


  • use only one or two fonts in your digital solutions
  • typeface (or font) have several characteristics including the way they look
  • serif or sans serif; the last m above has serif (or decorarive marks) remember that sans means no, so sans serif means no decorative marks
  • serif is supposed to be easier to read on paper, sans serif easier on screen; do your own analysis on this; What do you think?
  • the weight of line used - bold or naturally heavier within a typeface (or font set)
  • uppercase / lowercase; most fonts come in uppercase and lowercase. Which ones don't?


  • the size - how big
  • size for fonts, measured in 'points'  72pt  is 1" or 2.5cm in height
  • size is standardised across all applications 
  • a size 16 pt font in Micrsosoft Word is similar in size to size 16 in Apple's Pages


  • alignment; left align = text lines are rendered flush left, centre = text lines are centered, right align = text lines are rendered flush right

Format (TBC)

  • bold, italics, underlined


  • Tracking is the equal space between all the letters in a word, eg   w  o  r  d      or larger spacing    w    o    r    d
  • Kerning is the uneven spaces between some letters in a word. The letters r  and  n when together like this, rn , actually look like an m
  • You can change the kerning in some software to automatically fix problem letter combinations



  1. Make a document with 1 page that displays the most wide ranging fonts you can find. Only have 12 words at size 36 points.
  2. Make a second document with the most unusual fonts you can find on the internet.
  3. Make a third document with images of bad kerning and other poor examples of font used in advertising
  4. Save these documents in your typography folder



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