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The principles of design are the thinking behind what you put on the paper

Balance is a principle of design. 

  • all things equal in the design
  • symmetrical balance = same on both sides
  • symmetrical balance = like a mirror image
  • asymmetrical balance = equal on both sides but not the same elements
  • off balance = not balanced placement of elements
  • create symmetrical balance = repeat left side on the right side
  • create asymmetrical balance = repeat left side on the right side, but with different element
  • formal balance = place images side by side
  • informal balance = place images similar but imbalanced
  • horizontal balance = from a central horizontal line
  • vertical balance = from a central vertical line.
  • radial balance = similar coming out from the centre

 

Meanings can be attached to balance

  • balanced = comfortable, formal, ordered, quiet
  • informal balance is more dynamic
  • informal balance = gains a focus on visual message
Learn more balance, symmetryasymmetrical