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The principles of design are the thinking behind what you put on the paper

Emphasis (proportion) is a principle of design. 

  • the relationship of 2 or more objects
  • is how 2 or more  objects (elements) compare
  • size and scale
  • purposeful distribution of objects
  • to maintain proportion, use it once, use it two more times
  • to make it disproportionate, change the visual size and weight of the objects
  • thickness of lines should be in proportion to text 

Greek temples were designed and constructed according to set proportions, mostly determined by the lower diameter of the columns. (wikipedia) this maintains the proportion.

 Meanings can be attached to emphasis by proportion

  • distort size = objects closer to front
  • choose object size for the effect the want
  • good proportion adds harmony
  • if all elements similar = good proportion
  • use to demonstrate a size difference
  • build a focal point
  • prominent shapes attract attention

 Learn more here at Visscom wordpress, learn from Online Design Teacher, Principles of design